Oi - the perfect remedy

Wednesday, January 11, 2017

OI LINE: ABSOLUTE BEAUTY FOR ALL HAIR TYPES

THE EXTENSION TO DAVINES’ OI ESSENTIAL HAIRCARE LINE
DISCOVER OI MILK FEATURES
The properties of the products in the OI family are also linked to Roucou Oil, originally from the Amazon, which has a restructuring action on the hair. This is joined by a selection of special ingredients in a formula that is ideal for obtaining results that are immediate and evident, and can be enhanced by using with other OI specialities. Roucou Oil is abounding in beta-carotene with antioxidant and restructuring properties, and in ellagic acid with its free radical-neutralizing action.
From concept to results the OI line shares an inimitable approach underlined by the elegance of its style. In packaging that plays with the intensity of black and transparency; and in terms of ethics, including the line in the Zero Impact LifeGate project, common to the entire Essential Haircare line

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